We see all the big companies that are successful with content marketing, but can it also work for smaller companies?

The answer is yes, but you need to be intentional about your approach. When you're smaller, you may not have the distribution network or existing domain authority so you need to be laser-focused on:

1️⃣ defining your success metrics and goals
2️⃣ creating content your audience actually wants to read
3️⃣ making sure it gets in front of them.

Also, be specific about your goals and runway. Do you need to focus on shorter term ROI, eg., sales collateral, or should you start building up your foundation of educational guides and tutorials that can help you rank while providing readers with value and building that relationship and brand affinity over time?

👉 Be sure to check out the full presentation which goes into specifics for big and small brands alike who are trying to create a more systematic, data-driven approach to technical content marketing:    • Improving the ROI of Technical Content  

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//TIMESTAMPS
0:00 All the big companies are doing it
1:49 Some smaller brands have figured it out

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CONNECT WITH US ON SOCIAL:

Website: https://draft.dev/
LinkedIn (Karl, Founder/CEO):   / karllhughes  
LinkedIn (Matt, Content Consultant):   / matthew-conlon  
LinkedIn (Draft.dev):   / draft-dev  
Twitter:   / draftdev  

#developermarketing #contentmarketing #technicalwriting