Is your startup's marketing not getting the results you want? In this webinar, you'll get insights on how to get your brand and content working together effectively. Learn from experienced marketers how to define your brand, understand your audience, and create content that resonates.

Host:
🎧 Clayton Kast, Account Director at Draft.dev

Speakers:
🎙️ Rebecca Mosner, Managing Partner at Maximize
🎙️ Brian Doll, Co-founder of Reify

⏳Timestamps:
00:00 Intros
01:26 Defining Brand Identity
05:30 Common Early Pitfalls
10:15 Understanding Your Audience
13:45 Initial Content Strategy
17:44 Competitive Analysis
22:50 Leveraging Your Startup Story
27:15 Expanding Content Strategy
34:16 Revising Your Strategy
39:50 Tools for Content & Organization
43:48 AI Content
49:03 Strategies for Product Pivots
52:43 What Brings Value?