It's important to define your target audience and understand where in the funnel you're targeting with each piece so you create the appropriate content types to fit with your strategy and customer journey.

But how do you come up with appropriate topics? We'll run through some examples of different approaches to topic ideation and when/where to use them.

👉 Be sure to check out the full presentation which goes into specifics for big and small brands alike who are trying to create a more systematic, data-driven approach to technical content marketing:    • Improving the ROI of Technical Content  

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//TIMESTAMPS
0:00 Intro
3:47 Thought Leadership
7:11 Keyword Research
10:32 Community Research
11:46 Sales Collateral
13:59 Augment Documentation
15:38 Factors to Consider

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CONNECT WITH US ON SOCIAL:

Website: https://draft.dev/
LinkedIn (Karl, Founder/CEO):   / karllhughes  
LinkedIn (Matt, Content Consultant):   / matthew-conlon  
LinkedIn (Draft.dev):   / draft-dev  
Twitter:   / draftdev  

#developermarketing #contentmarketing #technicalwriting