Everything I Learned About DevTools Marketing

I spent years building Draft.dev and helping countless clients crack the DevTools marketing code. What did I learn? Buckle up, because I'm spilling the tea on what works (and what definitely doesn't) in this competitive landscape.

This video covers:
1️⃣ My DevTools marketing journey, from starting Draft.dev to working with 150+ incredible clients
2️⃣ Why a one-size-fits-all approach is doomed to fail in this diverse market
3️⃣ How to leverage your company's unique strengths, whether it's open-source magic, a stellar reputation, or a rockstar team
4️⃣ Why building trust is the ultimate marketing weapon (and how content plays a huge role)
5️⃣ DevRel vs. DevTools marketing
6️⃣ The crucial consistency vs. trends debate
7️⃣ Short-term vs. long-term strategies
8️⃣ The ugly truth: Why marketing is often the scapegoat
9️⃣ The DevTools marketing career landscape

Timestamps:
⏳ 00:00 My DevTools Marketing Background
⏳ 00:45 Lesson 1: What are DevTools?
⏳ 02:00 Lesson 2: Different Needs
⏳ 05:18 Lesson 3: Build Trust
⏳ 06:50 Lesson 4: Consistency is Key
⏳ 10:12 Lesson 5: Marketing Blues
⏳ 11:40 Lesson 6: Universal Tactics
⏳ 14:46 Get in Touch!

Ready to chat DevTools marketing? Let's connect!

Twitter:   / karllhughes  
LinkedIn:   / karllhughes  

P.S. Looking for more Dev marketing wisdom? Check out these blog posts:
https://draft.dev/learn/developer-mar...
https://draft.dev/learn/a-complete-in...

#devtoolsmarketing #startupmarketing #developerrelations #devrel #developermmarketing