It's important to set specific, measurable goals for your content and define your success metrics so that you don't end up just creating content for the sake of creating content because this is not a sustainable approach.

The most successful content marketing efforts are strategic and intentional, working backwards from your desired outcome rather than creating at random and hoping for the best.

👉 Be sure to check out the full presentation which goes into specifics for big and small brands alike who are trying to create a more systematic, data-driven approach to technical content marketing:    • Improving the ROI of Technical Content  

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//TIMESTAMPS
0:00 Defining Success
2:32 Tips for creating content goals

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Website: https://draft.dev/
LinkedIn (Karl, Founder/CEO):   / karllhughes  
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LinkedIn (Draft.dev):   / draft-dev  
Twitter:   / draftdev  

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