Creating content without a plan is a pitfall many early stage startups fall into. You need to be strategic and intentional.

After working with over 100 developer tools companies here at Draft.dev, we’ve seen people try a lot of creative things in content marketing, but what do the most successful clients do differently?

In this video, we’ll share a four-part framework to help you get a positive ROI (return on investment) for your content efforts, ensuring that you can make content a key business asset rather than a cost center.

//TIMESTAMPS
0:00 Introduction to Draft.dev
5:03 Observation 1: All the big companies are doing it
6:52 Observation 2: Some smaller brands have figured it out
7:44 Observation 3: Most companies underestimate what’s involved
9:27 Observation 4: The content failure cycle
10:42 Observation 5: The rules for successful technical content efforts
13:50 Framework for maximizing content ROI
15:00 Defining success with specific, measurable goals
21:22 Designing a content plan: content ideation strategies
38:31 Q&A session 1
42:30 Publishing and promoting
48:56 Tracking and iterating
56:18 Q&A session 2
59:49 Real-world examples
1:07:56 Additional resources (links shared below)
1:10:25 Final Q&A session

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STRATEGY

Topic Clusters and Keyword Research: https://draft.dev/learn/topic-clusters
Vanity-Driven Developer Marketing: https://everydeveloper.com/vanity-dri...
Methods to Generate Dev Content Ideas: https://draft.dev/learn/generating-co...

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WRITING

How to Find Technical Writers: https://draft.dev/learn/technical-wri...
Tips for Writing Technical Content: https://draft.dev/learn/technical-con...

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CONTENT MANAGEMENT

Technical Content Manager’s Playbook: https://draft.dev/playbook

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PROMOTION

How to Promote Developer Content: https://draft.dev/learn/promotion
Places to Syndicate Developer Content: https://draft.dev/learn/syndicating-d...
List of Developer Newsletters (with sponsorship rates and readership): https://draft.dev/learn/the-ultimate-...
List of Developer Podcasts: https://draft.dev/learn/the-ultimate-...

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CONNECT WITH US ON SOCIAL:

Website: https://draft.dev/
LinkedIn (Karl, Founder/CEO):   / karllhughes  
LinkedIn (Matt, Content Consultant):   / matthew-conlon  
LinkedIn (Draft.dev):   / draft-dev  
Twitter:   / draftdev  

#developermarketing #contentmarketing #technicalwriting