In this video, we'll walk through some rules for being successful with your technical content marketing efforts.

We identify patterns from companies who have been successful with their long term content marketing efforts compared with those who have struggled to gain traction.

Key takeaways:
- Marketing is more science than art
- Chasing too many goals is as bad as not having a goal
- Creating content without a plan to promote it is a waste
- Measurement starts before creation

=================================

CONNECT WITH US ON SOCIAL:

Website: https://draft.dev/
LinkedIn (Karl, Founder/CEO):   / karllhughes  
LinkedIn (Matt, Content Consultant):   / matthew-conlon  
LinkedIn (Draft.dev):   / draft-dev  
Twitter:   / draftdev  

#developermarketing #contentmarketing #technicalwriting