4 things you'll learn in this episode to get responses to your cold emails:
- How Mike writes cold emails to get responses
- What to do before sending emails
- The mindset behind writing emails.
- The framework to get responses with cold emails.

Mike Wander is an Account Executive at @itslavenderduh and runs the "3-Min Sales School."

Despite describing himself as a mediocre salesperson and an average cold email writer, his results tell a different story.

Mike's results:

- In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
- His email open rate stands at 65.3%.
- He has a 45.8% reply rate on cold emails.

Connect with Mike:   / mikewander  

---

📬 For more prospecting and sales development tips, join 3,011 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠  / elriclegloire⁠  

---

Timestamps:

0:00 The average email sales writer
1:07 Booking 87 meetings in his first 3 months.
2:53 Building your account list
9:22 How to create your Point of View
13:58 Effective triggers to use in your outreach.
15:34 Insights into executives' inboxes
19:12 Crafting effective Subject lines
20:26 Overcoming the Mental Spam filter
22:32 Tying your triggers to challenges and how you can help.
25:16 The balance between creativity and following Mike's process.
26:47 Other cold emails frameworks
28:00 How to leverage your research in your outreach
29:24 Tips to improve your cold email reply rate.
30:20 The most common mistake in cold emailing.