Published On Premiered Feb 10, 2024
3 techniques You'll Learn About Crafting the best Prospecting Videos on LinkedIn to Improve Your Efficiency:
- What to include in your prospecting videos
- What to say in your video
- When to send a video
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Here's one example of a video that Kayla uses, and you can start using now.:
https://share.vidyard.com/watch/eiigc...
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Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.
Kayla Cytron-Thaler is a Partner Development Manager at Drata.
Kayla's notable achievements on her journey include:
- Sending more than 5,000 prospecting videos
- Now sends around 200 per month at Drata
Connect with Kayla on LinkedIn:
/ kayla-
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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/...
Connect with me on LinkedIn: /
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Chapters
1. Foundations of Video Prospecting
00:00 Background
00:58 Starting with Video Prospecting
01:53 Progression to Personalized Videos
03:20 Using LinkedIn for Video Prospecting
04:19 LinkedIn vs. Email for Video Prospecting
05:45 Why Video Works
06:42 Creating Authentic and Personalized Videos
2. Strategies and Challenges
07:31 The Challenges of AI-Generated Videos
08:31 Using Video for Job Search
09:30 Routine and Process for Recording Videos
10:49 Researching and Personalizing Videos
11:44 Calling Out Frustrations and Pain Points
13:10 Sending Videos to Connects on LinkedIn
16:05 Choosing Who to Send Videos To
17:26 Sequencing Videos and Nurturing Prospects
18:24 Using GIFs in Video Prospecting
19:52 Balancing Video Prospecting with Other Outreach Channels
3. Optimization and Scaling
22:12 Framework for Recording Videos
24:09 Personalized Videos vs. Group Videos
25:00 Using GIFs on LinkedIn
27:18 Scaling Video Prospecting
28:46 Realistic Expectations and Avoiding Perfectionism
30:05 Common Mistakes in Video Prospecting
31:03 Keeping Videos Short and Focused on the Prospect
