In this episode, we'll discuss how to use AI to:
- Score and prioritize accounts
- Research accounts.
- Prospect.

Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales

Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24, he was the first rep in outbound sales accepted meetings.

Connect with Benyamin on LinkedIn
⁠  / benyaminholley  

If you want to work with Benyamin, check his website: ⁠lazysales.xyz⁠

Here’s a bit more info about Benyamin's accounts and buyer personas:
- Segment: Enterprise, Fortune 500
- Personas: IT leaders
- Industries: All
- Market: North America

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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  / elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  
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Chapters
00:00 Enterprise Prospecting
02:24 Building Outbound Motion Challenges
07:18 Targeting and Messaging Strategies
09:39 AI for Lead Scoring
12:01 Account Prioritization Techniques
16:49 Email Personalization and Validation
24:08 Prospecting Tools and Final Thoughts