3 takeaways from this episode:
- How to use visuals in your outreach
- Using automated emails to be relevant, no personalization
- How to add value to your prospects

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For more prospecting and sales development tips, join 2,768 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

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We're back with another episode of the SDR Game Podcast!

In this 4th and last episode of our Social Selling mini-season, I had a chat with Julia Carter, a full-cycle AE at Marpipe.

Julia has an amazing journey of transforming from an SDR into an AE superstar, exceeding quotas by up to 400%.

But it's not just about her impressive numbers.

So, how did she do it? Here’s the breakdown:

Bypassed traditional methods:
- She didn't resort to a single cold call and yet achieved these fantastic numbers.
- Automated her outreach: Julia designed successful sequences with a staggering 30-45% open rate, reaching out to more than 3,000 prospects at a time.
- Made a name in full-cycle sales: Transitioned into a full-cycle AE role and continued to excel. In Q1 alone, she closed 13 deals, sourcing almost 62% of them herself.
- Used Visuals and LinkedIn: She leaned heavily into social selling, LinkedIn Boolean searches, visuals, and automated cold emails to achieve her goals.


0:00 Intro
1:42 Prospecting vs building relationships
4:10 Quality in prospecting
5:58 How to learn about your ICP and buyer personas
7:30 How to use boolean searches
11:31 How to prospect on LinkedIn
13:15 Visual prospecting
17:33 Follow-up message
18:52 Automated cold emails
19:40 Julia only has 1 sequence for emails
22:46 What Julia does when a prospect engages a lot with her outreach
23:53 Success story with a prospect on LinkedIn
26:25 How to add value to your prospects
28:18 Challenges faced when prospecting on LinkedIn
31:18 Favorite tool for social selling
32:26 Favorite resource to grow as a rep
33:30 Social selling tips

Follow Julia on ⁠LinkedIn ⁠  / juliacarter98  

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Follow me on LinkedIn: ⁠⁠⁠⁠  / ⁠