In this must-watch episode, discover how Holly Allen, a Former BDR at Deel , smashed her sales targets by 260% without sending a single cold email! Holly revolutionizes the art of sales by leveraging social selling techniques that truly stand out.

You'll learn key techniques for social selling using voice notes and videos, especially when engaging with different buyer personas like CFOs and HR leaders.
Explore strategies to overcome the fear of cold calling and how to use authentic human connections to drive results.
Understand the importance of building a personal brand on LinkedIn and why it's more effective than traditional email outreach.

Holly's impressive achievements, including booking 23 meetings in May and earning the Rookie of the Quarter award, demonstrate the power of her innovative approach.

Follow Holly: ⁠
LinkedIn   / hollyallen1  

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Follow me on LinkedIn: ⁠⁠⁠  / elriclegloire  

For more prospecting and sales development tips, join 2,611 SDRs getting the newsletter here: ⁠⁠⁠https://sdrgame.substack.com/⁠⁠

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CHAPTERS:
0:00 - Intro
02:16 - Why Holly Doesn’t Use Sequences
04:46 - Benefits of Social Selling
07:39 - Engaging New Accounts Process
13:32 - Structuring a Voice Note
17:46 - Text Message Before Voice Note?
19:20 - Handling No Replies
21:19 - Video Selling Strategies
24:08 - Cold Calling Techniques
30:40 - Balancing Cold Calling and Social Selling
32:00 - Overcoming Fear of Cold Calling
34:18 - Social Selling with CFOs
36:38 - Favorite LinkedIn Prospecting Tool
37:15 - Continuous Learning and Improvement
38:23 - Advice for New SDRs
39:00 - Advice to Ignore