3 cold calling tips and strategies you'll learn from the playbook of a top cold caller in 2024:
- How to meet your prospects in the buyer's pyramid
- Sam's favorite cold-calling opening line
- Strategies to engage prospects and inspire them to ask questions


In this episode, Sam shares his cold calling playbook and his approach to being a top performer in cold calling.

Sam Byassee works as a cold caller at Apex Revenue.

In 6 months at Apex Revenue, Sam has:

In the past 6 months at Apex Revenue, Sam:
- Booked 100% of his meetings over the phone
- Booked 200 Meetings
- Activated 870 Leads: Prospects requested more information and a follow-up
- Completed 3,200 conversations: Confirmed the right contact, delivered a pitch, and categorized the prospect correctly

Connect with Sam on LinkedIn:
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Chapters

00:00 Introduction
01:24 Learning from Justin and Ryan
03:43 Detaching from the Outcome
06:07 Segmenting the List
08:05 Account Segmentation
09:58 The Role of Apex Revenue
13:46 The Cold Calling Opener
15:39 Dissecting a Cold Call
21:20 Engaging Familiar Prospects
21:49 Building Genuine Interest
22:16 Adapting to Engage the Prospect
23:14 Skipping Parts of the Script
24:09 Handling Objections
24:39 Tracking Call Dispositions
25:06 Updating Call Results
25:36 Follow-up Strategies
26:04 Common Objections
26:28 Understanding the Prospect's Needs
27:27 Keeping the Prospect Talking
27:55 Boosting the Prospect's Confidence
28:52 Listening to Calls for Improvement
29:21 Flipping 'Not Interested' to 'Not Now'
30:19 Tracking Conversations and Activated Leads
31:17 The Four I's: Info, Intrigue, Intent, Interest
32:14 Improving the 'Not Interested' Metric
32:43 Asking Better Questions
33:10 Working on Openers and Delivery
34:06 Listening to Calls for Breakdowns
35:34 Understanding the Prospect's Needs
37:29 Avoiding Pitch Slapping and Feature Dumping
39:21 Trusting the Prospect's Timing
40:19 Focusing on Problems, Not Features