Radu Iliescu, Director of Digital Solutions & Consulting at Branchspace, shares his insights on what success looks like for airlines. Here are three groundbreaking milestones he anticipates celebrating:

1. Atomic End-to-End Flight Offers: Imagine a future where every component of an airfare brand, from basic flight rights to additional services like flexibility and baggage options, is priced atomically. This means each aspect of the fare is individually priced based on a continuous pricing curve, culminating in a bundled final price. Radu eagerly awaits the moment when this fully atomic end-to-end flight offer becomes a reality, marking a significant leap in airline pricing strategies.

2. Interline NDC Integration: Radu envisions a seamless flow of offers and orders facilitated through Interline New Distribution Capability (NDC). Picture a scenario where a flight search initiated by a travel agent seamlessly connects multiple airlines, each cascading requests to their respective suppliers within their network. This streamlined process, currently in proof-of-concept stages, promises enhanced collaboration between airlines and travel agents, ultimately revolutionizing the booking experience.

3. Legacy PSS Decommissioning: The transition away from legacy Passenger Service Systems (PSS) represents a monumental shift for major airline groups. Radu eagerly awaits the day when industry leaders like Lufthansa Group, IAG, American Airlines, Air France, KLM, and Finnair completely phase out their legacy PSS in favor of modernized, unified systems. This transition signifies a departure from outdated reservation systems and a full embrace of next-generation technologies like NDC, signaling a transformative milestone for the industry.

As Radu and industry professionals continue to push boundaries and innovate, these milestones represent not just achievements but also symbols of progress towards a more efficient and customer-centric airline industry. Let's anticipate these moments of celebration and embrace the exciting future ahead!

This video was part of the webinar by The International Air Transport Association (IATA), September 2023.

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About Branchspace:

Founded in 2013, Branchspace aims to be the most forward thinking and trusted technology partner for airlines and other travel companies to break barriers of legacy systems technology and thinking. It allows clients to create and manage personalised, data-driven digital commerce experiences to increase direct distribution and take greater ownership of the end-to-end customer journey.

The company secured £5m investment in August 2023 to accelerate commercial opportunities for its airline partners by advancing the development and deployment of the modular Triplake dynamic retailing platform, delivering the best possible end to end experience for travelers and increasing flexibility and speed to market with more pre-integrations.

Branchspace is also an active strategic partner of the International Air Transport Association (IATA) on its journey to unlock value creation and shape the future of the industry and recently participated in the PoC for global contactless travel across borders.

Branchspace is headquartered in London, with further offices in Krakow and Lisbon. Existing customers include Aegean, Air Malta, Oman Air, Air Mauritius, British Airways, Lufthansa Group, TAP Air Portugal, Finnair, Air France/KLM, Turkish Airlines.

www.branchspace.com

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