Published On Jun 19, 2024
This session took place at FTE Dublin 2024 (11-13 June).
Branchspace and British Airways have been collaborating to test the first fully integrated digital identity travel experience. From shopping for flights to arrival. Starting on a journey from London Heathrow to Rome Fiumicino.
What can we learn from these efforts and do we now globally scale such efforts?
Ursula Silling, CEO of Branchspace, presented the vision of Branchspace when it comes to integrating Digital Identity in Travel. Harvey Tate, Human API at British Airways, also joined the session.
#airlineindustry #customercentric #digitaltransformation
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