Key challenges in Implementing Offer and Order Management: Insights from Radu Iliescu, Director of Digital Solutions & Consulting at Branchspace.

In a recent webinar hosted by The International Air Transport Association (IATA), Radu Iliescu, Director of Digital Solutions & Consulting at Branchspace, outlined 2 key challenges facing the implementation of offer and order management in the airline industry:

• Immaturity of Current Solutions and Standards: Existing technologies and industry standards are incomplete, leaving crucial aspects of future products and processes undefined. From Interline NDC to the relationship between offer and order management, significant gaps persist, complicating the adoption process for airlines.

• Technical Complexity of Transition: Transitioning from legacy systems to offer and order management poses significant technical challenges. He emphasized the impracticality of a "Big Bang" migration, citing the need for a lengthy coexistence period between old and new ecosystems. This coexistence introduces a host of technical challenges, from data synchronization between parallel systems to managing inventory transitions, requiring careful navigation to ensure a smooth transition.

As airlines navigate this journey towards offer and order management, Radu's insights provide valuable guidance for industry stakeholders grappling with the intricacies of this transformation.

This video was part of the webinar by The International Air Transport Association (IATA), September 2023.

#AirlineIndustry #OfferManagement #OrderManagement

About Branchspace:

Founded in 2013, Branchspace aims to be the most forward thinking and trusted technology partner for airlines and other travel companies to break barriers of legacy systems technology and thinking. It allows clients to create and manage personalised, data-driven digital commerce experiences to increase direct distribution and take greater ownership of the end-to-end customer journey.

The company secured £5m investment in August 2023 to accelerate commercial opportunities for its airline partners by advancing the development and deployment of the modular Triplake dynamic retailing platform, delivering the best possible end to end experience for travelers and increasing flexibility and speed to market with more pre-integrations.

Branchspace is also an active strategic partner of the International Air Transport Association (IATA) on its journey to unlock value creation and shape the future of the industry and recently participated in the PoC for global contactless travel across borders.

Branchspace is headquartered in London, with further offices in Krakow and Lisbon. Existing customers include Aegean, Air Malta, Oman Air, Air Mauritius, British Airways, Lufthansa Group, TAP Air Portugal, Finnair, Air France/KLM, Turkish Airlines.

www.branchspace.com

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