The process of Offer & Order Management in airline distribution has evolved significantly over the last decades. In the past, airlines primarily relied on manual processes for managing offers and orders, which were often time-consuming and prone to errors. However, with the evolution of technology, airlines have been able to automate and streamline these processes, resulting in improved efficiency and accuracy.

Despite the many changes and innovations that have taken place over the years, many airlines still rely on legacy systems. That dependency prevents airlines from easily creating, managing, and tracking offers and orders in real time, making it challenging to deliver a seamless customer experience. As the airline industry continues to evolve, we can expect to see more advancements in Offer & Order Management, further improving the way airlines distribute their products and services.

Our Director of Digital Solutions & Consulting, Radu Iliescu, joined us for a conversation about the evolution of Offer & Order Management distribution and how airlines can prepare for the inevitable changes that are coming.

#airlineindustry #customercentric #digitaltransformation

Website & Social
Website: https://www.branchspace.com/
LinkedIn:   / branchspace-digital-reinvented  
Twitter:   / branchspace  
Instagram:   / branchspace_digital_reinvented  
Facebook: https://www.facebook.com/profile.php?...

Future Picks Podcast
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/3n9jbTY...

Articles
Offer & Order Management: how to be ready for customer-centric airline distribution: https://www.branchspace.com/blog/offe...
The long and winding journey to customer-centric airline distribution: https://www.branchspace.com/blog/the-...
Last Call for Customer-Centric Airline Retailing: https://www.branchspace.com/blog/last...
How Air Malta is making digital commerce simple: https://www.branchspace.com/blog/how-...

Timestamps
00:00 Conversation with Radu Iliescu
00:28 What is Offer & Order Management distribution?
02:42 Can you give us some examples of drastic changes?
05:41 Aren’t low-cost carriers doing this already?
07:51 Does IATA support this?
10:02 What are the keys benefits of these changes and who benefits from them?
13:57 How does it affect travel agencies, TMCs and corporate buyers?
16:54 Would it be easier to integrate trains and other ground transports?
18:23 Can airlines still cooperate with other airlines?
20:55 Airlines aim for completion by 2030. Why so long (7, 8 years)?
25:58 How does the transition work for airlines?
29:44 What other ways can get to customer-centricity faster?
30:47 Why haven’t airlines been doing this before when it seems so logical?
34:42 What advice would you give to smaller and medium-sized airlines outside of the big groups?
38:04 How do you see this progress in 2025?