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Let's be clear: You have a brand whether or not you embrace the idea of branding as an essential part of existing as an artist in the modern age. Your brand exists and evolves whether regardless of your participation in its progression. People will think what they will or worse—not think of you at all.

But branding doesn't have to be difficult and does not have to consume your life. In the latest Music Biz update, host James Shotwell offers five ways artists can improve and align their branding without needing a big budget.