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Folow James on TikTok:   / musicbizminute  

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If you're anything like the Music Biz team, then two things are true:

1. You love TikTok. Not a day passes without you opening Bytedance's hit video-sharing app and scrolling for minutes on end in search of the next video that captures your imagination. You probably share the best videos with your friends, and they do the same in return.

2. You cannot commit to making TikTok content.

As much as we love consuming TikToks, we shy away from publishing content ourselves. We've made dozens of videos on TikTok and TikTok strategy, but our personal channels on the platform are underutilized.

In this Music Biz update, host James Shotwell issues a 30 days challenge to all musicians and music professionals hoping to adapt to the times and become an active participants on TikTok. With very few rules, James lays out a strategy for growth and community engagement that anyone capable of watching this video can conquer.