Nenets nomads continue working in reindeer husbandry in Yamal in our days as thousands years ago. A man is responsible for the whole reindeer herd. And a woman is busy with organizing of household and everyday life. She is literally is a keeper of the home hearth. Women set a choum (nomadic home), bring up children, cook, make clothes and do a thousand different things. Local people say that a man-nomad cannot live without a woman. How do reindeer herders choose brides in modern conditions? What qualities are important for a future bride of a nomad? Who is “choum-rabotnitsa”? And why is not only a bride important but also her kinfolk? We’ll tell more about who becomes a wife of a nomadic reindeer herder and how.