As part of their MSc coursework at SMC PAU, Kate Okorie, Beatrice Okpara, Ojima-Ojo Amanabo, and Osaremen Ofeimuh produced a case study to demonstrate how a business could achieve transparency in their organizational communication.This case study follows the journey of Osas, a young pharmacist struggling to adjust drug prices in light of shifting operational costs.The video reveals the ethical dilemmas faced by business owners when external economic pressures and essential operational upgrades intersect.Notably, it underscores the significance of the verifiability and performativity framework in resolving such ethical dilemmas, offering insights into how businesses can tackle financial strains while preserving customer trust. What’s your take on this approach? Feel free to share your views in the comment section below. #talktruthnofilter #ttnf