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In this episode, discover the 4-step cold-calling framework used by Brad Norgate, an elite Enterprise Sales Development Representative at Cognism, to master cold calls like top SDRs. You'll learn professional strategies to engage and book meetings with enterprise accounts just like Brad, who is celebrated for his exceptional sales development skills.

Key techniques include:
- A permission-based opener to gauge interest quickly.
- A compelling hook that addresses common frustrations and problems.
- Effective methods to handle objections effortlessly.
- Closing techniques to secure meetings by pinpointing pains and presenting solutions.

Brad's approach has transformed cold calling into a systematic, repeatable process.


Follow Brad:   / brad-norgate-203383226  

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Follow me on LinkedIn:   / elriclegloire  

CHAPTERS:
00:00 - How to Cold Call Effectively
01:28 - Cold Calling Techniques
06:21 - When to End a Cold Call
07:57 - Ending the Cold Call Successfully

#coldcall #coldcalling #prospecting