Going to the baseball stadium is no longer just about catching the game on the field, but rather the overall ball park "experience." SF Giants Chief Operating Officer Larry Baer says at AT&T Ball Park, stadium sales account for up to 65% of overall team revenues. From new luxury boxes, and tasty concessions, to tech enhancements, and high end souvenirs--- amenities are adding opportunities for profit. BNET talks to the COO as he shares his insights on how execs are changing the business of baseball.