In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosystems and emphasizes the importance of treating partnerships as a science rather than just an art. They discuss the challenges and opportunities in co-selling, the role of relationships in partnerships, and the impact of automation on partner-led growth.

Learn about Nearbound and the shift toward the WHO Economy: https://bit.ly/3vvpfmf

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Chapters:

00:00 Introduction and Guest Presentation

02:30 Background and Experiences: Rob's Journey to Founding Superglue

08:15 Lessons Learned: Building Scalable Partner Ecosystems

14:45 Efficient Revenue Generation: Challenges for Founders

21:10 Role of Relationships: Beyond Partner Managers

28:00 Automation in Partnerships: A Prime Benefactor

#b2b #revenue #automation