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How to Increase Your Revenue Per Customer | Etsy & E-Commerce Tips

Why is this Important?
Boosting your revenue per customer means you need fewer customers to reach your goals. Alternatively, combining more customers with higher revenue per customer can dramatically surpass your targets.

Who Am I?
I’m LL, founder of Handmade & Beyond. I help Etsy and e-commerce sellers start, build, and grow their businesses. Like, subscribe, and share if you find this video helpful!

Common Oversight:
Many Etsy and e-commerce sellers focus solely on sales. While sales are crucial, considering revenue per customer can significantly boost your overall revenue.

Example:

• Sell $20 worth of products to 100 customers = $2,000.
• Increase average sale to $30 for the same 100 customers = $3,000.
• That’s an extra $1,000 by just increasing revenue per customer by $10!

How to Increase Revenue Per Customer:

1. Backlinks:
• Link to related or complementary products in descriptions.
• Avoid too many links to prevent analysis paralysis.
2. Tiered Pricing:
• Offer low, middle, and high-priced items (e.g., Starbucks model).
3. Bundles/Sets:
• Curate similar items together at a small discount.
• Helps customers see more of your products.
4. Returning/Repeat Customers:
• Provide excellent customer service.
• Offer discounts on packing slips.
• Create excitement with sales/promotions.
• Launch new products.
• Use email/social media to stay top of mind.
5. Cross-Selling/Upselling:
• Cross-sell related items through backlinks.
• Upsell to more expensive versions.
• Utilize social media and email lists for cross-selling.
6. Limited Time Offers on Higher Priced Items:
• Encourage spending with time-sensitive discounts.
• Higher-priced items typically have better margins.
7. Higher Free Shipping Incentive:
• Raise the threshold for free shipping to encourage more spending.

These strategies can help you maximize your revenue per customer and grow your e-commerce business. Watch the video for detailed insights and practical tips!

0:00 Introduction
1:20 Revenue Per Customer Example
3:40 Backlinks
5:32 Pricing Strategies
9:30 Bundles/Sets
10:59 Repeat/Returning Customers
13:46 Cross Selling & Upselling
16:05 Limited Offers On Higher Priced Items
18:03 Free Shipping Incentives