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Etsy vs. Goimagine: A David vs. Goliath Showdown

Ranked Categories:

Mission/Business:

• Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5
• Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1

Seller User Experience:

• Goimagine:
• Lacks integrated shipping labels.
• No promotional coupons for conversions.
• Requires Stripe for payments, adding extra steps.
• Limited analytics and no individual listing stats.
• No dedicated seller app, but has a community app.
• Similar listing and shop setup to Etsy, making it easy to transition.
• Keeps buyers within the seller’s shop. Rating: 3
• Etsy:
• Comprehensive marketing suite and tools.
• Integrated payment processor and robust analytics.
• Alerts for conversions and detailed customer insights.
• Extensive experience and resources. Rating: 4.5

Support:

• Goimagine:
• Known for stellar seller support with CEO involvement.
• Easy to get help and quick resolutions.
• No support phone number, only a help center and forum. Rating: 4
• Etsy:
• Declining support quality since going public.
• Difficult to resolve issues quickly.
• Shops can be suspended with limited recourse.
• Has support chat and a help center. Rating: 3

Buyer Experience:

• Both offer gift recipient options and customer apps.
• Similar, user-friendly checkout processes.
• Etsy:
• Cleaner, more professional checkout.
• Multiple payment options like PayPal and Google Pay. Rating: 5
• Goimagine: Lacks additional payment options. Rating: 4

Traffic/Buyers:

• Goimagine:
• 600,000 visits in three months.
• 6,000 sellers.
• Estimated 46,500 buyers. Rating: 1
• Etsy:
• 1.3 billion visits in the same period.
• 93 million buyers per year.
• 8.3 million sellers. Rating: 5

Summary:
Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.

0:00 Intro
1:07 Mission
5:43 Seller Experience
12:42 Support
17:24 Buyer Experience
19:33 Traffic/Buyers