→Playlist of MV here:    • NewJeans  

Note: I've been reading you guys comments and I find them extremely insightful, both ways. Feom what I see, I think the controversial aspect of their debut all together can be divided in multiple categories: the Lolita concept, the translation of the cookie song, their age (and maybe more).
As I explained in the video, I personally am not against young idol debuting in the industry, iys nothing new and I am not surprised anymore. As long as the concept is not not fitting the members age and maturity.
Like I said in the video, I did not get any visual clue from the MV that the concept, song or lyrics were sexualising them and if I didn't have any prior knowledge of the group, I probably wouldn't have picked up on the suggestive double meaning of cookie.
Which brings me to the question of translation and culture! Thank you btw to those who took their time to explain further the meaning of cookie in Korean and what that word is used for etc.
I find it really interesting to see the contrasting reaction between the international audience (mainly English speaking) and Korean audience. It definitely shows that sometimes, meaning gets lost in translation and it is hard to translate with a cultural lens (if that even makes sense). I suppose as International fans, we have to remember that Korean songs, in Korean come with cultural bagage that we are not necessarily aware of. But I also believe that it is partially the labels responsibility to avoid this kind of controversy, especially considering the age of the members and knowing that a large portion of the audience will be International.
What do you think?

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