http://www.rolfssalon.com - Inspired by the fashion capitals of Europe, Rolfs Salon at Arrowhead sets a whole new standard of luxury. In honor of Rolfs' 25th Anniversary, Arizona's premier destination for beauty is celebrated by revealing its brand new European salon design in Glendale with an evening of Hollywood glamour. In celebration of the upcoming GlitzGlamGive Oscars' event, Rolfs' raised money for Arthritis Foundation through Mystery Boxes filled with fabulous items from Rolfs, Roka Boutique, and other amazing community supporters.

Guests enjoyed a VIP preview to the upcoming GlitzGlamGive Gala, the Valley's premier Oscars™ viewing event. Rolfs showcased a preview of fabulous fashions from Roka Boutique and beauty looks for 2014 as guests sipped champagne and savored exotic hors d'oeuvres from Cuttlefish Scottsdale in Rolfs' five-star style.

For 25 years Rolfs has been synonymous with beauty and luxury nationally and internationally. As a world-class beauty guru and entrepreneur, Rolf has transformed thousands of people around the globe to find their most beautiful self. "The purpose of the design is to bring a new global standard," said Rolfs Salon founder, Rolf Lohse.

Lohse was inspired by some of the world's top fashion capitals: Milan (modern/architectural), Paris (elegance/class), and London (hip/edgy), "I wanted to redefine the client experience -- beyond the haircut, beyond the hair color -- I want to connect our clients to global fashion and style."

Lohse created a sense of comfort and warmth throughout the salon through the use of colors, textures and unique statement pieces from all around the world. The new design influences the client's imagination, strength, inner beauty and glamour.

Special Thank You to:
Cuttlefish: http://cuttlefishscottsdale.com/
Roka Boutique: http://www.shoproka.com/web/