Ethan Decker is an ecologist who is now working as a Strategic Marketing Consultant. At the UBX conference he took us into the fascinating world of flora and fauna and shows what branding has in common with nature and wildlife.

---- What is UBX? ----

The short answer is: Useful Brand Experience. Which brand messages are received is no longer a decision of the sender but a choice by the recipient. Annoying messages are ignored and turned off. Marketers are faced with the question of how they can still reach their target groups in the future. The answer is palpably close: as people turn away from the annoying, they turn to the useful. With today’s technologies, including AI, Internet of Things, Chatbots or Apps, marketers have unimagined possibilities to create useful advertising.

That is why Virtual Identity invites 200 marketers and communication experts as well as speakers from all around the world to the yearly UBX Conference in Munich to explore the possibilities of Useful Brand Experience.

Here you can register (for free) on the UBX Conference website: http://ubx.info/konferenz/

UBX Blog: http://ubx.info/

Video: by Redhead Productions