Published On Oct 28, 2019
Tom De Bruyne is an expert in persuasion design, persuasion psychology, marketing strategy, and innovation. Using behavioural methods, he creates opportunities for brands and organisations to connect with consumers in a new context. His credo: "In order to convince, you have to think ideas the other way round". At UBX, he was demonstrating what this means.
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Video: by Redhead Productions
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