The company IJO, represented by Ahmet Ozer, specializes in sustainability consulting, particularly for large corporations and multinationals. They focus on providing precise calculations of the environmental footprint, especially the carbon footprint, for IT departments. Through their consulting and research services, they assist clients in measuring their impact and developing strategies to decarbonize their IT activities. Clients often inquire about specific technologies like AI and VDI, and IJO's role is to conduct in-depth studies that help understand these technologies’ life cycle impacts, allowing for accurate carbon footprint calculations.

IJO does not heavily rely on AI at present because they have found it challenging to calculate the carbon footprint of AI technologies accurately. Although they have conducted some studies for clients using AI, and there are ongoing collaborations with universities, IJO’s main focus remains on providing clear interpretations of these studies. Their aim is to help clients accurately measure the carbon impact of their AI use cases, going beyond just AI to encompass broader environmental considerations.

The company’s work is not limited to carbon footprint calculations alone; they consider other environmental factors. After assessing the environmental footprint, IJO helps its clients devise actionable plans to reduce their footprint, particularly concerning cloud consumption, equipment lifecycle management, and software procurement. This holistic approach allows clients to implement comprehensive sustainability strategies across their operations, covering areas such as hardware, servers, and software management.

One of IJO’s notable tools is the “Calculator Project,” a tool they developed to help clients estimate the environmental impact of a project before it begins. This tool aids clients in understanding the potential footprint, which can lead them to reconsider or resize projects to be more sustainable from the outset. Throughout a project's lifecycle, clients can use this tool to adjust and refine their data, enabling more precise understanding and management of the project's overall footprint.

IJO has also worked with technology providers to help them understand and measure the carbon footprint of their products and services. A prime example is their collaboration with OVHcloud, a leading European cloud provider, where IJO helped develop a methodology and tool to allow OVHcloud's clients to calculate the environmental impact of their cloud services usage. This project is still ongoing, and it highlights IJO's role in aiding tech providers to transparently share carbon footprint data with their customers, which is increasingly demanded by clients and in response to RFP requirements.

IJO also works to demystify existing carbon calculators provided by other cloud service giants, often referred to as "hyperscalers," to help clients gain a better understanding of what these calculators cover and, importantly, what they might leave out. This insight is crucial for clients to have a more complete and accurate picture of their environmental impact, especially when it comes to cloud service consumption.

In addition to consulting, IJO places a significant emphasis on raising awareness and training within organizations about sustainability practices. They use tools such as the “Fresco of the Climate,” which is particularly effective in training top management and helping clients spread sustainability awareness throughout their teams. Another platform, “IJO Learning,” enables individuals across different departments within an organization to understand their own carbon footprint and take actionable steps to reduce it.

The company, primarily based in Paris with an office in Geneva, serves a global clientele across various sectors, including luxury, banking, and public sectors, with growing interest from industrial companies. While IJO provides consulting and tools to assist clients in sustainability initiatives, they also collaborate with partners to develop more automated solutions for clients looking to industrialize their sustainability efforts.

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