How does a publisher decide to sign a game? What goes into each phase of a game evaluation? In this talk we’ll unpack the data and nuances of a publishing evaluation and how a publisher will make choices on signing a title. We’ll begin with the pitch and what publishers are looking for from first-contact. We’ll then dive into the many complicated layers of evaluating games at various states of development, the needs of a studio, and how final decisions are made to sign a game. We’ll conclude with overall strategies you can take to ensure that you’re putting you and your game in the best light.

By John Cooney, VP Business Development at Armor Games

This TALK is part of INDIGO 2020 Online.
INDIGO is the leading game business and showcase event in the Netherlands. Organized annually by Dutch Game Garden, INDIGO brings together the game industry from the Netherlands and beyond.