In this video we interview Richard Kos on user acquisition for free to play mobile games.
Richard shares important information about some of the most important terms in the industry, and gives some tips for small developers to get the most results from their campaigns.

Chartboost is a company which strives to help publishers and developers give full autonomy over their advertisement campaigns, by offering their Software Development Kit (SDK) where a user gains insight through their personalised dashboard.


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01:37 - The basics of user acquisition
06:13 - Soft launching for indie developers
10:54 - Tips for soft launching
17:11 - Strategies to acquire users
20:46 - Differences between companies
22:55 - User acquisition in different platforms
25:53 - Foreign markets
27:04 - Advertising uncommon games
28:26 - Individual help from Chartboost
29:59 - The most profitable creative
33:19 - Becoming a paid app

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Find Chartboost at: https://www.chartboost.com/

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