The new gold lies with the people who have small audiences of highly engaged clients. 100 people who love you over 1M people who barley know you is my goal. I think now online it’s too easy to get swallowed by the desire for fame and exponential growth.

It’s easy to get swept up in the fan fare, the social comparison and the endless advice on how to grow your business.

What ever happened to simplicity?

What ever happened to delivering great results and allow the rest to work itself out?

Believe me Ive experienced it all, with the blessing of being behind the scenes of a 7M follower account, seeing the chaos, the stress, making between $50-100k per month.

Then, I’ve also been behind the hood of a humble business with 1,500 followers online, with clean processes, automation, a clear message and great client results making $10k per month consistently.

What would you rather have?

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00:00 The Misconception of Needing a Large Following
01:54 The Power of a Small, Engaged Audience
02:45 The Importance of Authenticity in Marketing and Advertising
03:41 The Impact of Changing One Person's Life
04:36 The Importance of Speaking from the Heart
05:26 The Framework for Building a Personal Brand
07:28 Overcoming the Fear of Starting from Zero