Sue Mueni is a Kenyan force to be reckoned with. She is a natural lover of watches and, like most Kenyans, wears beaded bracelets that are synonymous with Kenyan culture. Eventually, she recognized a gap in the market and merged the beautiful beading tradition of the Maasai people with mainstream fashion and technology into a cool and desirable product that did not yet exist. Let us know in the comments below what you think about the SUED Watches! And if you're interested in owning one of her designs, DM or email us!

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