Discover the formula that made Jubilee a viral sensation, from beating a poaching attempt by MrBeast to pioneering digital storytelling.

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Question — Would you also hire filmmakers straight out of film school with zero YouTube experience?

⏰Timecodes ⏰

00:00 - Building Something Like Disney for Digital
03:04 - Thinking About Formats, Not Just YouTubers
07:48 - The Importance of Crystal Clear Ideas
09:16 - Balancing Ideation and Production
13:02 - The Challenge of Talent Acquisition
23:36 - Expanding into the Love Space
26:58 - Dealing with Copycats and Reactions
30:22 - Standout Collaborations
38:09 - The Importance of Passion and Grit
39:09 - The Power of Packaging: Compelling Thumbnails and Titles
49:11 - The Rise of Creator-Operators
58:27 - Strategic Content Creation for Business Growth