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Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Timestamps:


00:00 - Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
00:33 - Many people didn't follow standard paths to success
08:27 - Contemplating parenting and the meaning of life.
15:29 - Importance of mindset, Maslow's hierarchy, children's upbringing for self-fulfillment over survival.
19:51 - Fintech business considerations: acquisition, underwriting, cost of capital, and vertical focus for market advantage.
21:51 - Trust is key in building financial products.
31:10 - Creator feels trapped by dependence on brand deals.
32:29 - YouTube creators build deep engagement through strategy.
40:10 - Success for creators requires mental fortitude and risk-taking.
46:54 - Early involvement in ecosystem with business, finance, and tech experience, later added creator knowledge.
49:40 - Discussions on relationships and diverse content strategies.
57:44 Success in one area does not guarantee expertise in others; business is hard. Adapting to business and life challenges.
1:06:37 - The founders feel responsibility to use funds, considering mental health balance.
1:11:38 - Interference vs. freedom, changing perspectives.
1:14:19 - Stereotype of Asian Americans as passive due to immigrant background.
1:20:11 - Discussion on human potential and value.
1:21:12 - How to find Eric Wei online