BMW Malaysia introduced the BMW i7, the new all-electric driving pleasure and individual mobility in the luxury segment, embodying the true essence of Forwardism. To convey this forward-thinking ethos, BMW has established the House of Forwardism, offering guests a comprehensive understanding of the concept. FrameMotion curated immersive experiences at the House of Forwardism, enabling guests to explore its essence.


The tunnel narrative celebrates each generation's uniqueness, honouring BMW's heritage and progressive vision. They also created distinctive experiences: a music demo with AR Hans Zimmer for personalised BMW My Modes driving, and an AI photobooth for innovative, expressive photos, embodying BMW's forward-thinking vision.


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