The national automaker celebrates its 40th anniversary with the debut of its first 7-seater SUV from the X series lineup, also marking Proton's maiden entry into the NEV market. The event was officiated by the Prime Minister of Malaysia, YAB Dato' Sri Anwar Ibrahim together with other notable ministers and distinguished guests.

The launch was officiated with a series of projection mapping runs by FrameMotion Studio, presenting an immersive, experiential and memorable experience, complete with immaculate storytelling and a dash of historical significance. Captivating visuals showcased the exceptional expertise of the company, bringing the launch to life in a delight of sight and sound executed with panache.

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