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Your brand is one of your business’ most valuable assets. It represents your reputation and credibility in the marketplace. For this reason, it is essential to protect your brand from unauthorised use and false associations.

To help you, Rebecca Jones (LegalVision) and Adrian Richards (IP Australia) discuss:

what is trade mark use and why it is important;
steps to take before using a new trade mark (including a TM Checker demo);
correct use of your trade mark (including authorised use);
trade mark use as evidence in examination and opposition proceedings; and
the consequences of not using a trade mark.

About Rebecca Jones
Rebecca is LegalVision’s Trade Marks Practice Group Leader. She is a registered Trade Marks Attorney, and has over 13 years’ experience working at top law firms in both Australia and New Zealand. Rebecca advises on many aspects of trade marks law, including brand protection strategies, availability searches, opposition proceedings, removal actions, filing and prosecuting trade mark applications and preparing evidence of use.

About Adrian Richards
Adrian Richards is a seasoned intellectual property lawyer, currently serving as a Supervising Hearing Officer, Trade Marks and Designs at IP Australia, where he leads a team of high-performing Hearing Officers. With a rich history at the organisation dating back to 2001, Adrian has held various roles including administration, examination, hearings, policy and quality management.

Visit legalvision.com.au or call 1300 544 755 to contact our team.

00:00 Intro
02:41 Understanding Trade Mark Use and Its Importance
07:30 Steps Before Using a New Trade Mark
10:41 TM Checker Demo
15:24 Tips for Correct Trade Mark Use and Avoiding Rights Erosion
20:15 Trade Mark Use in Examination and Opposition
32:27 Consequences of Not Using a Trade Mark
44:36 Q&A

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