The Marginal Gains Theory or the 1% principle is an improvement technique that popularized by Dave Brailsford, the former performance director of the British Cycling team.

The Theory of Marginal Gains puts forth the idea the successful people seek 1% improvement everyday, which ultimately compounds into a significant improvement. The 1% rule is the key to how successful people think because striving to get 1% better everyday can allow for steady constant improvement per day.

For anyone who is seeking to improve 1% per day, it’s important to bear in mind that the 1% factor also applies to decrease in performance because the cumulation of several mistakes can also add up.

The Marginal Gains Theory allow the British Cycling team to become the most dominant team in the history of the sport and changed how successful people think going forward. I recommend striving to get 1% better everyday and pursue 1% imrprovement going forward.

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