Learn about content analysis in qualitative research. We explain what it is, the strengths and weaknesses of content analysis, and when to use it. This video is perfect for first-time researchers, as we explain all the concepts in plain language and provide loads of examples of content analysis in action.

OVERVIEW: Content Analysis 101
00:00 Intro & overview
00:49 What is content analysis?
01:43 The two approaches to content analysis
01:53 Conceptual content analysis
02:50 Relational content analysis
04:26 Strengths and weaknesses of content analysis
06:17 Free dissertation writing course
06:44 When to use content analysis
08:06 Recap of key points
08:56 Conclusion and outro

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- Qualitative Analysis Blog Post: https://gradcoach.com/qualitative-con...
- Free webinars - https://gradcoach.com/webinars-worksh...
- Dissertation/thesis chapter templates - https://gradcoach.com/templates/
- Dissertation/thesis writing mini-course - https://gradcoach.com/dissertation-co...
- Grad Coach blog - https://gradcoach.com/blog/

For 1-on-1 support with your qualitative content analysis (or any other aspect of your research project), check out Grad Coach's private coaching service here - https://gradcoach.com/dissertation-co...

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