Learn how to use thematic analysis in qualitative research with this easy-to-follow explainer. In this video, we unpack thematic analysis for new researchers using plain language and loads of examples. We cover inductive, deductive and coding reliability thematic analysis so that you have a comprehensive view of the options. We also discuss the strengths and weaknesses of thematic analysis, so that you understand when (and when not) to use thematic analysis in qualitative research projects.

Here’s an overview of what we’ll cover:

00:00 Intro & overview
00:23 Free templates
00:50 What is thematic analysis (TA)?
01:33 Example of thematic analysis
02:43 Inductive thematic analysis
03:12 Example of inductive TA
03:48 Deductive thematic analysis
04:15 Example of deductive TA
04:50 Coding reliability thematic analysis
06:00 Strengths of thematic analysis
07:50 Weaknesses of thematic analysis
09:38 Free dissertation writing course
09:50 Recap & key takeaways
10:50 Outro

Key resources:

Thematic Analysis 101 - https://gradcoach.com/what-is-themati...
Qualitative Coding 101 - https://gradcoach.com/qualitative-dat...
Coding Mistakes -    • Qualitative Data Analysis & Coding: 5...  
Qualitative Analysis Methods - https://gradcoach.com/qualitative-dat...
Dissertation/Thesis Writing Course - https://gradcoach.com/dissertation-co...
Grad Coach Blog - https://gradcoach.com/blog/

Related services:

Data Coding Service - https://gradcoach.com/qualitative-dat...
Data Analysis Coaching/Support - https://gradcoach.com/data-analysis-h...
Dissertation/Thesis Coaching - https://gradcoach.com/dissertation-co...
To learn more about thematic analysis, as well as a host of other qualitative research methods, be sure to check out the Grad Coach blog at https://gradcoach.com/blog/