This is the video for the introduction to marketing course taught at the University of Houston in the fall of 2021 for chapter 15 on 11/04/21


Students should complete the following assignments by Monday, November 8th.
1. Complete the five-question video quiz "Kmart" which will open on Thursday, November 4th at 12:00 AM and is due by Monday, November 8th 11:59 PM