Dr. Muhammad Awais, a PhD in Communication Studies, a Research Scholar at Harvard University and a certified NVivo expert explained how to analyze interviews using NVivo. It is the first video of a series of two.
NVivo is a qualitative data analysis software package. It is used to help researchers organize and analyze data from interviews, focus groups, surveys, social media, and other sources. NVivo can also be used to create and manage projects, collaborate with team members, and visualize data.