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In this video we look at how to analyze interview transcripts using the Braun & Clarke approach to thematic analysis, known as reflexive thematic analysis.

Sample Data Analysis Report: Young People, Identity and the Media

https://docs.google.com/document/d/1X...


Resources Exported From Nvivo
https://drive.google.com/drive/folder...


References
Braun, V., & Clarke, V. (2006). Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp0...
Byrne, D. (2021). A worked example of Braun and Clarke’s approach to reflexive thematic analysis. Quality & Quantity, 56(56). Springer. https://doi.org/10.1007/s11135-021-01...


Chapters
0:00 Introduction
02:02 Importing transcripts into NVivo
03:25 Classification Sheet
06:57 Familiarization
07:40 Generating initial codes
13:24 Generating themes
18:46 Reviewing potential themes
24:43 Defining and naming themes
26:17 Producing the report
35:11 Presentation of findings