When it comes to qualitative research, everyone always talks about coding, codes, categories, and themes. But what does this actually mean? This article will give you an introduction into coding qualitative data for categories and themes and help you understand these terms.

I will show you:

the basic principle of coding qualitative data (Part 1)
what a code or category is (Part 2)
how to derive your first codes from qualitative data (Part 3)
the different types of coding that exist (Part 4)

After reading this article, you will be well-prepared for your own qualitative research project. You can directly dive into qualitative content analysis, grounded theory, or any other qualitative method.

Further reading:

📚 Urquhart, C. (2013). Grounded Theory for Qualitative Research: A Practical Guide, London: SAGE.

📚 Mayring, P. (2014). Qualitative content analysis: theoretical foundation, basic procedures and software solution. Klagenfurt

📚 Braun, V., & Clarke, V. (2006). Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3, 77-101.

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00:00 Intro
00:54 #1 What is coding?
01:41 Why is coding useful?
02:40 Coding for theory development
04:11 #2 What is a code/category?
07:48 #3 Interview transcript example
08:54 #4 Different types of coding

Coding refers to the process of assigning conceptual labels to data (Urquhart 2013). It primarily applies to qualitative data, such as text, images, videos, or audio.

As an example, let’s assume in this video that your data was collected through interviews and now exists in the form of interview transcripts.

When you assign a specific label to a specific set of data, you begin to analyze that data. A set of data could be, for example, a response to an interview question or even a random individual line in your transcript. Let´s continue with the introduction of coding qualitative data for categories and themes.

This video is about:

Coding qualitative data for categories and themes, qualitative coding tutorial, qualitative coding example, coding qualitative interviews

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