What is theoretical sampling in grounded theory and other qualitative research?

Today, we're going to dive into this question by exploring the origin of this approach and distinguishing theoretical sampling from other types of sampling.

By the end of this video, you'll fully understand the tradition of the term, why theoretical sampling is different, and, of course, how you can apply it in your own empirical work.

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00:00 Intro
00:33 Grounded Theory (Background)
01:12 What is Sampling?
02:03 Sampling in Quantitative Research
03:05 Sampling in Qualitative Research
03:58 What is Theoretical Sampling?
07:12 Theoretical Sampling according to Strauss and Corbin (1998)

To grasp what we mean by theoretical sampling, we need to go back to the origin of the Grounded Theory methodology.

In the 1960s, sociologists Barney Glaser and Anselm Strauss developed the Grounded Theory approach together. Their aim was to counter the prevailing quantitative paradigm and its deductive logic with a structured method for inductive theory building based on qualitative data.

The goal of Grounded Theory is not to test predefined hypotheses and thereby review or refine existing theories. Instead, its main task is generating new theories based on empirical data.

This video is about:
Theoretical Sampling, grounded theory, sampling qualitative research, theoretical sampling in grounded theory, sampling methods, Strauss and Corbin, Glaser and Strauss

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