Published On Oct 11, 2021
Once you inspire a powerful winning culture and select the right people, it is time to bring your investment to the world in the form of an ‘experience’. Yes, experience. You might have the best and most attractive products and services, but if you don’t ensure an exceptional experience, it means nothing. Customers don’t buy your products and services, they seek the emotions your products and services evoke in them. In today’s experience economy, customers are craving unique, engaging, memorable, personal, and emotional moments. The question is: How do you deliberately evoke emotions in your customers and convert your customer experience into one that chills and thrills? In the book Greatness is NOWhere, you will explore 3 principles, 5 truths, and 20 tools to jazz up your culture, pep up your people, and spice up your customer experience.
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