Your organizational culture is your shared ideology—your beliefs, values, assumptions, and norms that define what is important and determine your people’s emotions, thoughts, actions, and performance. It shapes the forces required to accelerate your success in today’s competitive, complex, and challenging environment. Your culture is that intangible and hidden mark of distinction that literally shapes everything you do. The question is: How do you promote and inspire a winning culture; one that will undoubtedly enable you to change the game? In the book Greatness is NOWhere, you will explore 3 principles, 5 truths, and 20 tools to jazz up your culture, pep up your people, and spice up your customer experience.

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